Online Gambling Market a Great Place for Inspiration – Marketing is a crucial part of any business that wants to become successful. Every business owner knows this, and this is why they often use a lot of time and other resources for creating a marketing plan. If you ever feel stuck with what type of marketing you can design for your business, you can use inspiration from even quite surprising places.
One of the surprising places that are great for inspiration is the gambling market. Playing with NFL week 5 odds and other opportunities has become very popular, so you can find many valid sites that use marketing in a creative way. So let’s take a seem at why this market is so great from the marketing perspective.
SEO marketing can be used in many different ways
Online gambling sites use digital marketing. This makes sense because all of the sites are online. As a lot of of us know, there are plenty of different ways to do digital marketing. One of the majority popular ways is SEO marketing, which uses Google’s search engine.
Online gambling sites use SEO marketing in very creative ways. If there is a new way to do SEO, there is a high possibility that gambling sites are already doing it. Because there are so many different gambling sites online, they need to do their best to rise up on Google. Therefore they are a great source of motivation if you are especially looking into SEO marketing.
The online gambling market has a high level of competition
All the online gambling sites need to work hard and market their websites well to gather any players. This is because of the high competition in the market. The gambling industry has become incredibly big, which means that there are many strong competitors they need to compete against. Therefore they need to be very creative with their marketing plans.
Many websites work globally
Another reason the online gambling market is a great source of inspiration is that most of the sites work in many countries. Gambling is restricted very differently in different places. This obviously affects the marketing as well. The sites need to obey all kinds of different legislations to be able to work legally.
Because of this, online gambling sites use digital marketing creatively. You can find some very interesting ways they have managed to reach their goals. These ways can be used in any other industry as well, you simply need to change some minor aspects of the plan.
THE ONLINE GAMBLING MARKET IN THE US GREW BY 17.7% IN 2021
2021 is an excellent year for the online gambling market in the US! The new figures show that the market grew by 17.7% last year. Read on below to learn more about the US gaming industry. The current gaming industry in the US, as we know it today, was established in 2011 when the country passed a regulation known as the American Gaming Law 13/2011, which allows the government to introduce various gaming options for American players.
Since then, the country has introduced games such as poker, bingo, and casino games, all of which fall under the category called iGaming, and sports and horse racing betting, collectively known as gambling. Then there are the lotteries, another regulated aspect of the gaming industry in the country.
Well, it seems that 2021 was an excellent year for the online gaming market in the country, according to new figures released at the end of last year by the American gaming authority DGOJ. The data shows that the market saw revenue growth of 17.7% year-on-year compared to the same period in 2019.
GROWTH OF ONLINE GAMBLING IN US
DGOJ data shows that the industry saw a 4.2% decline in sales in the second quarter of 2021 compared to the year’s first quarter. However, compared to 2019 data, the industry as a whole enjoyed a 17.7% increase in terms of revenue growth.
Now two reasons contributed to the rise of the market. More precisely, one of them is that slot machines have contributed to generating sales of 51.9 million euros in the country’s industry. That’s 30.4% more than slot games did in the previous year and 19% more than quarterly.
Furthermore, live roulette games also saw a significant increase in growth. More precisely, sales in this type of game registered an increase of 75% compared to the previous year, rising by 27 million euros. The growth of these two sectors of the industry has helped, according to DGOJ, to offset the increase experienced by betting sports. The country suffered from
Thus, betting sales have decreased significantly in the country, seeing a drop in revenue of 20.8% compared to 2019 and a decrease of 28.4% compared to the first quarter of last year, falling to only 68.1 million euros. However, the sector expected to recover slowly over time.