Traits of Great Leadership – There is no such thing as a perfect leader. There are also many very effective types of leadership. Knowing how to be a leader is a mix of having the right traits and the right skillset. It is also a game of trial and error. There are absolutely people with charisma that can naturally lead others, but even they need to learn how to be better, how to care for their employees, and how to make smarter decisions. It doesn’t matter if people naturally flock to you or if you have to work every day…
Author: marketing2business
2020 was a difficult year for brick-and-mortar stores and 2021 doesn’t seem to be extremely different. While online shopping was on the rise last year, physical stores lost part of their market share due to restrictions and lockdowns. However, customers still want to receive the full shopping experience which can only happen inside a brick and mortar shop. This is why physical stores should focus on in-store advertising strategies and tactics to attract and retain shoppers. In this content, we are going to talk more about in-store advertising, the right tools to use in your advertising campaigns, and what are…
Sculpting Your Business: The Ins And Outs Of Opening a Company – You love to be outside, you don’t mind hard work, and you’re good with tools. Those could be a few of the reasons you’ve decided to open a landscaping company. It could also be money-making potential. Landscapers do make more than the minimum wage, by far, in most states. Regardless of whether you’ve decided to open a landscaping company for one of these reasons, or something else entirely, you’re not alone. There are an estimated 10,000 lawncare services currently operating in the U.S. and at least 12,000 landscapers.…
Whether you’re looking to start a business or already run one or more successful ventures, spend risk and risk management should always be a large part of your business plan. Monitoring and staying on top of various business risks benefits everyone from suppliers and vendors to customers and current/potential investors. Compliance and regulatory requirements are a large part of risk management when dealing with third parties and it can be difficult to understand or keep track of everything without some kind of visible monitoring and management system. Here is a quick guide to understanding and managing third party risks from…
The eCommerce industry has taken a massive leap in recent years. Today, it’s becoming increasingly common for people to buy the things that they want and need from their desktop or smartphone. Many of us prefer to shop online than in person. For business leaders, solutions like marketing automation tools ensure that even without physical shop assistants to guide consumers, they can stay connected with their clients. Automation software allows companies of all sizes to reach out to customers throughout the buyer journey, offering them guidance, incentives, and support when they need it most. What’s more, all the while, automation…
Brew pubs are becoming more and more popular and with good reason! They offer a unique experience that you can’t find anywhere else. If you own a brew pub like Melvin Brewing, it’s important to use social media to promote your business. In this blog post, Melvin Brewing will discuss seven clever ways to use social media to promote your brew pub. Create A Social Media Profile For Your Brew Pub The first step is to create a social media profile for your brew pub. Make sure all of your information is up-to-date, including your website, address, and hours of…
Artificial intelligence (AI) is becoming ingrained in various industries by the day to streamline processes and enhance the customer experience. AI has demonstrated great potential in automating tedious tasks to free up employee time and resources. One area increasingly impacted is lead generation for businesses seeking to cultivate fruitful relationships and increase sales. So which types of companies stand to gain the most from adopting AI to assist with lead sourcing and qualification? Let’s discuss some of the top sectors that might benefit. AI Lead Generation in B2B Sales The complicated and lengthy nature of B2B sales cycles renders manual…
In the competitive landscape of the cannabis industry, dispensaries strive to attract more customers and increase their online visibility. One of the most effective ways to achieve this goal is by implementing a robust SEO (Search Engine Optimization) strategy. By optimizing your dispensary’s website for search engines, you can improve its ranking on search engine results pages (SERPs) and drive more organic traffic to your site. Best SEO Strategies for Dispensaries Now that we’ve established the importance of SEO for dispensaries, let’s explore the best strategies to boost your organic traffic results: 1. Keyword Research and Optimization Keywords are the…
With the fast-paced nature of stock trading, monitoring the costs associated with buying and selling stocks is quite imperative on the part of every trader and investor. Brokerage fees, transaction fees, and other casing charges could very quickly add up and eat up one’s potential profits. A Demat Brokerage Calculator may serve great assistance in this respect, allowing traders to calculate their total trading costs and, therefore, make more sensible decisions. This article examines how the use of a Demat Brokerage Calculator can help traders save trading fees while improving their overall trading plans. Understanding the importance of brokerage costs…
Marketing Plan Definition A marketing planning is an organized and structured document in which the commercial objectives to remain achieved in a given period are defined. The paper details the strategies and actions that will remain undertaken to achieve the goals in the foreseen term. It is integrated and is part of the strategic plan of a company. How to Do Marketing Planning in Steps? Step 1: Analysis Of The Situation (External And Internal) The starting point is usually always an analysis of the current situation. The idea is that we have an analysis of the external and internal aspects…