The movie Rent is about a group of friends living in New York City trying their best to make it as artists. One of the characters named Angel is riding on the subway when a funky beat starts to play. “New York City,” he declares, “center of the Universe.” In a sense, he’s right. While Washington, D.C. may be the official capital of the United States, New York City acts as a kind of cultural capital for the nation. Up and coming artists, groundbreaking television, and some of the world’s best food are all located there. It’s called the city…
Author: marketing2business
Buying Corporate Gifts – Gifts are a great way to communicate your feelings of appreciation. And for a while, most companies have offered corporate gifts to their staff for different reasons. These gifts can either be for in-house or outsourced staff. But regardless of the type of team member, it’s essential to put some effort into the gifts offered, especially since it’s a token of appreciation. So, consider finding reliable suppliers like MeowPrint Corporate Gifts to know your options and offer gifts as a form of a reward for their hard work. For example, thoughtful options like bourbon gifts can…
Double Iron Consulting – The family business is a time-honored way of building an enterprise. Many of the world’s most successful businesses were once small family businesses. Think Ford, Walmart, Estee Lauder, Chick-fil-A, Berkshire Hathaway, and even Comcast, Dell, and BMW. Family businesses are some of the most important enterprises in the U.S., employing over 60% of the workforce and contributing nearly 60% of the nation’s gross domestic product. This is why Double Iron Consulting focuses most of its efforts on helping small and medium-sized family businesses with important initiatives such as succession planning. What is Succession Planning? Succession planning…
A recent study revealed that 85% of purchase decisions people make based on color. Email is your method of communication with people and converting leads. So you need to use colors to evoke a positive emotion in your recipients to get what you want. The success of your email campaign and efforts depends on how well you leverage the use of colors to affect the emotions of your audience. Each color has its meaning, so you as an email marketer should understand the science behind them. This comprehensive tutorial on using colors in email marketing will help you increase the…
Benefits of Digital Marketing – As a small, upcoming business, you have goals. Goals to flourish and expand to new territories. Goals of gradually building a loyal clientele base and becoming the go-to guy within your niche. Indeed, you have research on means through which you can get this done. Old archaic modes of marketing such as radio, television and newspapers are not as efficient as they were in the past. Modern-day businesses require modern alternatives of marketing, adapted to the ever-changing landscape. First Page Digital, along with other Hong-Kong based internet marketing agencies, are more than capable of meeting…
What are Project Management Methodologies? A project management methodologies are usual principles and practices that lead you to establish your projects to guarantee their optimal performance. It is a framework that helps you manage your project in the best possible way. Project management is critical to organizations and teams. Still, to be truly effective, you need to ensure that you correctly align your project management methodologies with the type of team, project, method, and purposes. Why are there so Several Different Project Management Methodologies? No two projects are the same (even if you use helpful features like project templates to…
The Steps to Becoming an Entrepreneur – So, you want to be your own boss. You’re not alone. Studies show that there are more than 582 million people who are starting or already running their own business. How do you stand out among the masses and be successful as an entrepreneur? Building your own brand can be overwhelming, but this article can help. Here are the steps to becoming an entrepreneur that you should know. Determine Your Market The first step in becoming an entrepreneur is to determine which field you’ll be playing in. Today, you can create a product…
Mistakes to Avoid When Leaving a Job – It’s easy to see why job dissatisfaction is so high in the U.S. Long hours, stagnant wages and unreasonable demands on the part of employers are just a few of the reasons so many populace are fed up with their respective work experiences. Given the mounting levels of job stress and professional burnout, it’s hardly surprising to see a growing number of Americans leaving their jobs. However, while walking away from a stressful job can be extremely satisfying, it’s not a decision that should be approached lightly. So, when preparing to leave…
Artificial Intelligence In Marketing – Gone are the times when businesses are limited by physical location to only target the locale. Due to technological advancement, one can utilize digital marketing strategies to explore and engage with the target audience worldwide. However, recent advancement such as artificial intelligence (AI) has revolutionized how businesses market their goods and services in this modern era. However, integrating AI into a marketing strategy is easier said than done. For this reason, it’s important to ensure you’re equipped with the right skills to integrate AI into your marketing effort. The following discusses what you need to…
The Role of Video and Image in Modern Marketing – In the age of digital advancement, marketing has undergone a notable transformation. As consumers progressively gravitate toward the internet for information and entertainment, enterprises have been compelled to adjust to novel techniques and technologies to seize their focus. Among the noteworthy changes, we observe the ascendancy of video and image content in marketing strategies. In this piece, we will delve into the pivotal role of video and images in contemporary marketing and underscore the significance of adeptly utilizing these mediums to maintain a competitive edge. The Visual Turn in Marketing…