The most common use of the concept has an economic sense: inflation is, in this case, the sustained rise in prices that has negative effects on the economy of a country. This means that, with inflation, the prices of goods and services rise, which generates a fall in purchasing power. For example: a worker used to buy 30 kilograms of food with his salary of 1,000 pieces. A few months before the existing inflation’s, that same salary allows you to buy just 10 kilos of food. This phenomenon can originate for very different reasons; Let’s look at three cases below:…
Author: marketing2business
Small businesses are the spine of every nation’s economy, contributing up to approximately 44% of the national Gross Domestic Product. With the increasing rate of cyber security, there is a need for small business enterprises to keep check of their defenses so that they are always on the safer side from bad actors and risks arising from cyber security-related issues. As Verizon’s 2019 study indicates, 43% of all cyber breaches are reported on small businesses. Some of the mistakes committed by these small businesses resulting in their exposure to cyber security include: Basic Mistakes Committed By Small Business They Are: Exposing their Admin Account…
Are You Ready to Make the Leap? More and more businesses are migrating to the cloud every year. They are looking to increase their efficiency by better managing their company’s infrastructure. Relying on a cloud service provider allows its employees to focus on other tasks that are vital to the growth and profitability of the business. With all the benefits of cloud migration, you may find yourself asking if you’re ready to make the leap into the cloud. Here are a few questions to ask before leaping. #1. How much risk are you willing to take on? There are plenty…
The past year has shown us some pretty cool methods on how to launch and promote a successful brand by using smart selling strategies. Still, trends in digital marketing are moving so rapidly that we are constantly at risk of losing the track and, due to the slightest omission, send our product back to the beginning. To stay in a game, we need to follow new courses and create the most reliable strategy as soon as possible. What Can Digital Marketing Offer Next? The first task among marketers is to improve the existing tools that we had the opportunity to…
Thinking of starting a business? Let’s copy the model of an existing successful business plan. After all, who has the energy to think up of an idea that has never been practiced before? Very few entrepreneurs bring in revolutionary business ideas to the table and then succeed with sheer brains and determination. Before you copy a current business model under the premise that it has already been tried and tested, understand that it is not necessarily going to succeed in your instance. For example, a dozen entrepreneurs, including you, are selling fruitcakes, but why should the prospects buy from you.…
Architects present a variety of building designs that are nothing short of remarkable. To serve their clients more effectively, architects discuss their client’s demands during consultations. The creative process isn’t the same as a traditional home builder. Architects have the skills to create concepts most builders cannot even dream of. Architectural firms that are hoping to get a healthy start need an extraordinary marketing campaign to attract a more extensive client base and expand quickly. Firms that want to learn about industry-specific options read the 7 digital marketing tips for architects. Use Social Media to Your Advantage Using social media…
On the one hand, the quality of your content is the biggest factor in determining search engine ranking, and on other hand, SEO is one of the most effective ways to promote content and is one of the main sources for organic traffic. So, there is a way to develop a proper content strategy with SEO in mind. Below, We will discuss it in a 7-step actionable plan: Step 1: Define Content Marketing and SEO Goals The first—and arguably the most important— step is to define the goal(s) of your content marketing and SEO. Your content marketing objectives should support…
In the hotel industry, guests are typically treated to the same old services: stiff but bearable mattresses, small but workable appliances, and if they’re lucky, a complimentary breakfast. But, what if hotels could find a few ways to wow their hotel guests? In today’s article, we’re going to look at a few of the unique ways that hotels can regular themselves apart from the rest of the competition. 1. Connect With Guests On A Personal Level What sets a great hotel apart from an average one is being able to connect with guests personally. Hotel guests enjoy when a hotel…
To stay competitive in the ecommerce industry, you need to employ various strategies. However, if you’re unable to hit your monthly sales target lately, your current strategies might not be effective or are lacking. One way to up your game is through API (Application Programming Interface) integration. While this may sound technical, APIs are just like connector codes or ready-built software that can be integrated with your ecommerce website to perform automated and more efficient functions. For example, your new ecommerce website doesn’t have an automated ordering and shipping system. But by partnering up with successful 3PL companies or third-party…
Anyone who works in the business sector is much aware of the open office design. But what is it? In this design, instead of having the employees seated in cubicles with walls separating them, the workers sit amongst each other. People adopted the concept to promote communal and open spaces. Though such offices have become more developed than ever before, the rifts in the design are already visible. The open workplace concept advocates camaraderie and collaboration. However, post its adoption, employees have had complaints of a lack of privacy, recurrent distractions, and a needless feeling of over-exposure while at work.…