Author: marketing2business

A micro business or micro-enterprise is a small company. Its definition varies according to each country, although, in general, it can be said that a micro-enterprise has a maximum of ten employees and limited turnover. On the other hand, the owner of the micro-enterprise usually works in it. The creation of a micro company can be the first step of an entrepreneur when it comes to organizing a project and take it forward. By formalizing their activity through a company, the entrepreneur has the possibility of accessing credit, having retirement contributions, and having social work, for example. It’s vital to…

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Market research, an investigation consists of carrying out different diligence to discover something. The concept also allows naming the search for knowledge and the realization of intellectual and experimental activities to increase the information on a certain subject. Mercado, on the other hand, is the social environment that enables the exchange of goods and services. It is an institution where sellers and buyers establish a commercial link to carry out exchanges, transactions, and agreements. The market research, is the process that allows knowing the commercial operation. This procedure must be systematic (with a pre-established plan), organized (specifying the details related…

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A Investment project is a set of coordinated and interrelated activities that try to fulfill a specific purpose. In general, a period and a budget for the fulfillment of this purpose is recognized, which is why it is a concept very similar to a plan or program. An investment, on the other hand, is the placement of capital to obtain a future profit. This means that, when investing, an immediate benefit is resigned to an unlikely one. An investment project, therefore, is a proposal for action that, based on the use of available resources, considers it possible to obtain profits.…

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The etymology of the active word leads us to actīvus, a Latin word. The term fixed asset can be used as a noun or as an adjective: in this case, we are interested in its meaning as a noun, naming the good or right that has a financial value and a subject or a company own that. Fixed, on the other hand, is an adjective that can be used to qualify what is established according to certain parameters or standards or to what is established, consolidated or that does not vary. With these ideas in mind, we can advance in…

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Before it starts the definition of the term financial projection, it is important that we proceed to know the etymological origin of the two words that shape it. Projection derives from Latin, more specifically from “protection”, which can be translated as “action and the effect of throwing something forward.” Financier, on the other hand, emanates from the French “financier,” which is equivalent to “paying a debt” and which, in turn, comes from the Latin “finis” (end). The notion of projection is used in different ways. In this case, we are intent in its meaning as that planning or forecast that…

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The term entrepreneurship is not part of the dictionary of the Royal Spanish Academy (RAE). It is about the effect of the undertaking, a verb that refers to carrying out work or business. Entrepreneurship is usually a project that develops with effort and facing various difficulties, with the resolution of reaching a certain point. The most common use of the concept appears in the field of economics and business. In this case, an enterprise is an initiative of an individual that assumes an economic risk or that invests resources in taking advantage of an opportunity offered by the market. The…

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To regulate the etymological origin of the two main words that shape the term, we have to go to Latin. Thus, in this language, we find the fact that the plan comes from the word planus that can live translated as “flat.” Meanwhile, contingency emanates from the contingent plan concept that Remian the result of the union of three parts: the prefix with – which  equivalent to “meeting”, the verb tangere that synonymous with “touching” and finally the suffix – encia that can determined that its meaning is equal to “quality”. A contingency plan is a type of plan preventive,…

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The statement that reflects how much cash keeps someone after expenses, interest, and capital payments. The expression that in the field of Accounting is known as cash flow statement, therefore, is a type of accounting parameter that provides information about the movements that have been made in a certain period of money or any of its equivalents. Operating activities, investments, and financing are part of the categories contemplated in the framework of the cash flow statement. The operational cash flow indicates the cash received or invested as a result of the company’s basic activities. The cash flow of investment does…

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The RPI Retail Price Index or CPI consumer price index is an average of the prices of different consumer goods and services that are used to calculate inflation. The CPI changes are expressed as a percentage, with positive changes indicating an acceleration of inflation and negative changes that show deflation. The world’s major central banks, such as the Federal Reserve or the Bank of England, have inflation as their main monetary policy objective. These will use monetary policy tools, such as interest rates, to keep inflation stable. There are other data, in addition to the consumer price index, which is…

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A business model, also known as business design, is the planning that a company makes concerning the income and benefits it seeks to obtain. In business models, guidelines are established to follow to attract customers, define product offers, and implement advertising strategies, among many other issues related to the configuration of the company’s resources. When establishing the business model, it is important that the person in question analyze the company in depth and answer a series of questions, since based on the answers, one or the other type of business model can be implemented. In this case, it is important…

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