A niche is a concavity that is used to place something. It can be an opening in a wall to deposit a vase, a statue or other decorative element. It is also the concavity formed to place the coffins in a cemetery. For example: “I have to go to renew the niche of the grandfather,” “With that lifestyle, it will not take long to end up in a niche.” Nor can we ignore the fact that there is a natural space called El Nicho, which has become one of the best exciting and beautiful attractions and charms that exists in…
Author: marketing2business
The word monopoly mentions to a definite market situation. In it, a producer or seller is the only one who exploits a good or a service, which gives it great power and gives it a privileged position. Some examples where the term appears: «The telephone service was for years in the hands of a monopoly that charged abusive rates, » «If this company goes bankrupt, consumers will be left at the mercy of a monopoly, » «The government accused the newspaper of wanting to develop a monopoly.” A monopoly exists when in the market economy there is a single seller…
The micro economics is the analysis of economic activity from individual behavior. It is a concept developed in opposition to the notion of macro economics, which studies the economy of a country as a unit or a whole in which multiple factors interact. It should be noted that the economy is a social science that focuses on the analysis of the processes of generation, marketing, and consumption of services and products. This discipline provides knowledge that allows managing scarce resources to satisfy the needs (which are infinite) of people. Macroeconomics, based on variables such as the level of employment or…
A micro business or micro-enterprise is a small company. Its definition varies according to each country, although, in general, it can be said that a micro-enterprise has a maximum of ten employees and limited turnover. On the other hand, the owner of the micro-enterprise usually works in it. The creation of a micro company can be the first step of an entrepreneur when it comes to organizing a project and take it forward. By formalizing their activity through a company, the entrepreneur has the possibility of accessing credit, having retirement contributions, and having social work, for example. It’s vital to…
The action and effect of segmenting are known as Market segmentation. It is about the division of something into segments, fragments, or portions. A market, on the other hand, is a social institution that promotes the exchange of goods and services. The market arises with the union of sellers (suppliers) and buyers (plaintiffs), who establish a business relationship to finalize transactions or agreements. The notion of market segmentation, therefore, refers to the division of the market into smaller, uniform groups whose members share certain characteristics and needs. These groups are not imposed arbitrarily but arise after market research that allows…
Market research, an investigation consists of carrying out different diligence to discover something. The concept also allows naming the search for knowledge and the realization of intellectual and experimental activities to increase the information on a certain subject. Mercado, on the other hand, is the social environment that enables the exchange of goods and services. It is an institution where sellers and buyers establish a commercial link to carry out exchanges, transactions, and agreements. The market research, is the process that allows knowing the commercial operation. This procedure must be systematic (with a pre-established plan), organized (specifying the details related…
The social science that is responsible for studying the processes of production, exchange, and consumption of goods and services is known as the Market economy. The market on the other side, is the environment that permits the development of the exchange of goods and services. It is a social institution through which sellers and buyers enter into a business relationship. These two concepts allow us to get closer to the notion of the market economy, which refers to a social organization aimed at facilitating the production and consumption of goods and services arising from the interplay between supply and demand.…
A Investment project is a set of coordinated and interrelated activities that try to fulfill a specific purpose. In general, a period and a budget for the fulfillment of this purpose is recognized, which is why it is a concept very similar to a plan or program. An investment, on the other hand, is the placement of capital to obtain a future profit. This means that, when investing, an immediate benefit is resigned to an unlikely one. An investment project, therefore, is a proposal for action that, based on the use of available resources, considers it possible to obtain profits.…
The etymology of the active word leads us to actīvus, a Latin word. The term fixed asset can be used as a noun or as an adjective: in this case, we are interested in its meaning as a noun, naming the good or right that has a financial value and a subject or a company own that. Fixed, on the other hand, is an adjective that can be used to qualify what is established according to certain parameters or standards or to what is established, consolidated or that does not vary. With these ideas in mind, we can advance in…
Before it starts the definition of the term financial projection, it is important that we proceed to know the etymological origin of the two words that shape it. Projection derives from Latin, more specifically from “protection”, which can be translated as “action and the effect of throwing something forward.” Financier, on the other hand, emanates from the French “financier,” which is equivalent to “paying a debt” and which, in turn, comes from the Latin “finis” (end). The notion of projection is used in different ways. In this case, we are intent in its meaning as that planning or forecast that…