Thinking of starting a business? Let’s copy the model of an existing successful business plan. After all, who has the energy to think up of an idea that has never been practiced before? Very few entrepreneurs bring in revolutionary business ideas to the table and then succeed with sheer brains and determination. Before you copy a current business model under the premise that it has already been tried and tested, understand that it is not necessarily going to succeed in your instance. For example, a dozen entrepreneurs, including you, are selling fruitcakes, but why should the prospects buy from you.…
Author: marketing2business
Architects present a variety of building designs that are nothing short of remarkable. To serve their clients more effectively, architects discuss their client’s demands during consultations. The creative process isn’t the same as a traditional home builder. Architects have the skills to create concepts most builders cannot even dream of. Architectural firms that are hoping to get a healthy start need an extraordinary marketing campaign to attract a more extensive client base and expand quickly. Firms that want to learn about industry-specific options read the 7 digital marketing tips for architects. Use Social Media to Your Advantage Using social media…
On the one hand, the quality of your content is the biggest factor in determining search engine ranking, and on other hand, SEO is one of the most effective ways to promote content and is one of the main sources for organic traffic. So, there is a way to develop a proper content strategy with SEO in mind. Below, We will discuss it in a 7-step actionable plan: Step 1: Define Content Marketing and SEO Goals The first—and arguably the most important— step is to define the goal(s) of your content marketing and SEO. Your content marketing objectives should support…
In the hotel industry, guests are typically treated to the same old services: stiff but bearable mattresses, small but workable appliances, and if they’re lucky, a complimentary breakfast. But, what if hotels could find a few ways to wow their hotel guests? In today’s article, we’re going to look at a few of the unique ways that hotels can regular themselves apart from the rest of the competition. 1. Connect With Guests On A Personal Level What sets a great hotel apart from an average one is being able to connect with guests personally. Hotel guests enjoy when a hotel…
To stay competitive in the ecommerce industry, you need to employ various strategies. However, if you’re unable to hit your monthly sales target lately, your current strategies might not be effective or are lacking. One way to up your game is through API (Application Programming Interface) integration. While this may sound technical, APIs are just like connector codes or ready-built software that can be integrated with your ecommerce website to perform automated and more efficient functions. For example, your new ecommerce website doesn’t have an automated ordering and shipping system. But by partnering up with successful 3PL companies or third-party…
Anyone who works in the business sector is much aware of the open office design. But what is it? In this design, instead of having the employees seated in cubicles with walls separating them, the workers sit amongst each other. People adopted the concept to promote communal and open spaces. Though such offices have become more developed than ever before, the rifts in the design are already visible. The open workplace concept advocates camaraderie and collaboration. However, post its adoption, employees have had complaints of a lack of privacy, recurrent distractions, and a needless feeling of over-exposure while at work.…
Web quest is a didactic model that consists of a guided investigation where most of the information comes from the Internet. The concept was proposed by Bernie Dodge (researcher at San Diego State University ) in 1995. What is a Webquest? This type of activity, say its proponents, promotes the work in equipment, the autonomy of students, and the use of higher cognitive skills. It also helps students acquire skills related to the information society (a concept that refers to the era that human beings are currently going through, with unprecedented access to information, both for its dissemination and consumption).…
You wake up one morning with a brilliant business idea. You started talking to friends and colleagues about the idea, and everyone is impressed, giving a good hint that such business will be a huge success. Then you ask yourself, what do I need financially to start and make this business concept a success? This article provides some tips for startup. There are different stages when starting up a business. A feasibility study is a mandatory step to identify the key factors for success and pitfalls. The study assesses various areas of the business, such as the target market or…
We once called Airbnb as ‘eBay for Vacation Rentals’, as its business model aligned so much with eBay’s. Both follow a ‘peer-to-peer marketplace model’, except eBay uses it for selling stuff while Airbnb is into rentals. Airbnb connects its peers and lets them make money renting their houses to other peers on the network. Today, Airbnb has become a role model in itself and explained how one can tweak the existing business models to make the most out of any startup idea. You don’t always have to come up with entirely new concepts to break the market. Sometimes, even the…
The eCommerce industry has taken a massive leap in recent years. Today, it’s becoming increasingly common for people to buy the things that they want and need from their desktop or smartphone. Many of us prefer to shop online than in person. For business leaders, solutions like marketing automation tools ensure that even without physical shop assistants to guide consumers, they can stay connected with their clients. Automation software allows companies of all sizes to reach out to customers throughout the buyer journey, offering them guidance, incentives, and support when they need it most. What’s more, all the while, automation…