We once called Airbnb as ‘eBay for Vacation Rentals’, as its business model aligned so much with eBay’s. Both follow a ‘peer-to-peer marketplace model’, except eBay uses it for selling stuff while Airbnb is into rentals. Airbnb connects its peers and lets them make money renting their houses to other peers on the network. Today, Airbnb has become a role model in itself and explained how one can tweak the existing business models to make the most out of any startup idea. You don’t always have to come up with entirely new concepts to break the market. Sometimes, even the…
Author: marketing2business
You know when a company has reached peak brand awareness when their brand has become a household name. Google is one such company, whose name is so well-known that it is even used as a verb at times. Since it’s launch, Google has become more than just a search engine. It has produced many products such as Google Suite, a collection of productivity apps. These tools have become so useful to students and businesses, offering neat features such as the word counter on Google Docs and data filters on Google Sheets. These are the more common tools Google has to…
Article Spinning describes the automated generation of unique content from existing content and is an essential technique in Search Engine Optimization (SEO). The new and unique content is created using specialized software, the so-called Article Spinner. To create spinning articles, the software must have access to pre-existing unique content. Depending on the source text on which the new unique content is generated, the software develops synonyms for each word, phrase, and phrase. The more synonyms that can be generated by the software, the unique content can be created from a single text template. The article spinning can be done both…
The eCommerce industry has taken a massive leap in recent years. Today, it’s becoming increasingly common for people to buy the things that they want and need from their desktop or smartphone. Many of us prefer to shop online than in person. For business leaders, solutions like marketing automation tools ensure that even without physical shop assistants to guide consumers, they can stay connected with their clients. Automation software allows companies of all sizes to reach out to customers throughout the buyer journey, offering them guidance, incentives, and support when they need it most. What’s more, all the while, automation…
Business management takes a lot of time. It has become a running joke that the difference between a business owner and an employee is that an employee ends being an employee after he clocks out while a business owners stay one even as he goes home. Indeed, this is true. No matter how successful the company gets, the business owner will always be thinking of what next to do to improve his organization. Business owners are also known to be always on the lookout for things to improve. Even the slightest bit of improvement inside the company can easily translate…
In this century, everybody is fascinated with the stock market or stock exchange and trading on it, but before you try to trading or investment in the stock market, I please you to have a look at this definition of the stock market. It is known as market the social institution that arises when a link is initiated between bidders (known as sellers) and eventual plaintiffs (i.e., buyers), which interact to exchange specific, transactions or agreements. A value, on the other hand, is something that has an estimate. The term, in an economic or financial sense, is used as a…
No matter what business you’re in or what sector you represent whether it could be online business or offline business , every company will rely on some form of marketing. If you’re an SME, your core issue when attracting new clients will be your discover-ability. As it’s nearly a prerequisite to be online these days, that just means there is so much more competition for attention if you rely too heavily on digital marketing. While you will need to utilize various social media platforms and seek out various online portals to get your brand out there, you’ll soon realize that…
Long-tail keywords are a part of the basic SEO tactics. Apart from being valuable o he business owners who are trying hard for their content to rank in the organic google searches, he is more valuable for marketers and advertisers who run paid search marketing campaigns. Basically, in layman terms, long-tail keywords are 3 o 4 or even a few numbers of words or phrases which are very specific o what a visitor is more likely to use a point closer to making a purchase. Get the most of reliable SEO services in India. How does long ail keywords help?…
This list is for anyone who is planning on moving from one place to another, or moving to an apartment whether a city, state or another country. You can also share the list with a friend who is helping you shift, taking charge of everything when it comes to matters like these. If you are the one managing the whole process of moving, I hope you find my compiled list helpful. We can take care of the mandatory objects but by being planned and composed, one can save hours and a lot of hassle. Here is the list: Create a…
Did you know that a quality gaming mouse could not only take your gaming to the next level, but also help you to be a bit more productive at work? On this page, we are going to highlight how a gaming mouse will help you outperform both at work and gaming. You will be surprised at how many features will ‘cross over’ between the two normally very different areas of your life. Razer Basilisk, a gaming mouse Ergonomic If you are sitting at a desk all day at work, we have absolutely no doubt that you will have experienced discomfort…