The most common use of the concept has an economic sense: inflation is, in this case, the sustained rise in prices that has negative effects on the economy of a country. This means that, with inflation, the prices of goods and services rise, which generates a fall in purchasing power. For example: a worker used to buy 30 kilograms of food with his salary of 1,000 pieces. A few months before the existing inflation’s, that same salary allows you to buy just 10 kilos of food. This phenomenon can originate for very different reasons; Let’s look at three cases below:…
Author: marketing2business
Small businesses are the spine of every nation’s economy, contributing up to approximately 44% of the national Gross Domestic Product. With the increasing rate of cyber security, there is a need for small business enterprises to keep check of their defenses so that they are always on the safer side from bad actors and risks arising from cyber security-related issues. As Verizon’s 2019 study indicates, 43% of all cyber breaches are reported on small businesses. Some of the mistakes committed by these small businesses resulting in their exposure to cyber security include: Basic Mistakes Committed By Small Business They Are: Exposing their Admin Account…
Are You Ready to Make the Leap? More and more businesses are migrating to the cloud every year. They are looking to increase their efficiency by better managing their company’s infrastructure. Relying on a cloud service provider allows its employees to focus on other tasks that are vital to the growth and profitability of the business. With all the benefits of cloud migration, you may find yourself asking if you’re ready to make the leap into the cloud. Here are a few questions to ask before leaping. #1. How much risk are you willing to take on? There are plenty…
These days, everyone speaks at least two languages, a mother tongue, and one foreign language. So it feels like you don’t need much help from professional translation. If you know English, you can communicate around the world, right? Well, not really, here are three situations when you will need a professional translator working for you. Types of translation suited only for a pro Interpretation over the phone and translating speeches live are the two types of translation that you won’t be able to perform on your own. For both, you need training, a vast range of vocabulary, and experience before…
Self-employment is most people’s dream as it gives a great sense of empowerment and freedom. As an entrepreneur, the ball is in your court and just like a captain, you decide where to steer the ship. The success or failure of your business is in your hands as you make decisions and carry the vision. Running an enterprise at any point takes more than many people can imagine. Whether it is a startup or an established venture, it takes a lot of effort, skill, and grit to be a successful self-employed individual. Here are some important tips for everyone who…
Small Businesses are privately owned corporations, partnerships, or sole proprietorship’s which require smaller capital, less or no machinery, and employ a fewer number of employees. Small businesses would require funds for a variety of reasons, including setting up new capacity or spending on advertising or for hire. The infusion of capital plays an important role in the transformation of a small business into a bigger company. It is presumed that small businesses find it challenging to raise capital as compared to large corporates. However, small businesses have several options at their disposal for raising funds. Let us check out five…
The past year has shown us some pretty cool methods on how to launch and promote a successful brand by using smart selling strategies. Still, trends in digital marketing are moving so rapidly that we are constantly at risk of losing the track and, due to the slightest omission, send our product back to the beginning. To stay in a game, we need to follow new courses and create the most reliable strategy as soon as possible. What Can Digital Marketing Offer Next? The first task among marketers is to improve the existing tools that we had the opportunity to…
Thinking of starting a business? Let’s copy the model of an existing successful business plan. After all, who has the energy to think up of an idea that has never been practiced before? Very few entrepreneurs bring in revolutionary business ideas to the table and then succeed with sheer brains and determination. Before you copy a current business model under the premise that it has already been tried and tested, understand that it is not necessarily going to succeed in your instance. For example, a dozen entrepreneurs, including you, are selling fruitcakes, but why should the prospects buy from you.…
A rate is a co-efficient that expresses the link between two magnitudes. Change, meanwhile, is to substitute one thing for another. The notion of the exchange rate, refers to how much of an X currency can be acquired with a Y currency. That is, how many Argentine pesos do I need to buy a dollar, or how many bolivars will I have to deliver to receive a euro, for example. It is, therefore, the exchange relationship that exists between the currencies of two countries. The exchange rates can be real or nominal. The real exchange rates indicates the relationship that…
Architects present a variety of building designs that are nothing short of remarkable. To serve their clients more effectively, architects discuss their client’s demands during consultations. The creative process isn’t the same as a traditional home builder. Architects have the skills to create concepts most builders cannot even dream of. Architectural firms that are hoping to get a healthy start need an extraordinary marketing campaign to attract a more extensive client base and expand quickly. Firms that want to learn about industry-specific options read the 7 digital marketing tips for architects. Use Social Media to Your Advantage Using social media…