Open Graph definition Open Graph(OG) is a protocol that allows web pages to represent like elements in a social graph. It launched in 2010 by Facebook but is now in the hands of the Open Web Foundation. The purpose was to offer easier integration between Facebook and other websites by displaying rich graphic objects with the same features as Facebook objects. For this, the information sent through the OG meta tags in the code part of the website. What is the use of Open Graph according to an SEO agency? Website traffic today is largely due to social actions. Therefore,…
Author: marketing2business
Site Link Extensions Definition Site Link Extensions are one of the most commonly used ad extensions available in Google AdWords. These extensions provide advertisers with the ability to promote additional links to your website within a Google Adwords ad. These extra links normally appear when enabled for the ads that reach the first or second position on the Google search engine results page (SERP). Before delving into this, let’s take a look at how these links show up in the ads. Typically located below the title lines and the two descriptions, the following example highlights the four site links being…
Infographic Definition An infographic can help us to improve our content marketing strategy because it has significant advantages over other formats. Well built, it simplifies the information we want to communicate. It makes more affordable the topics that a priori can be complex to understand. It is a resource that is easy to share through social networks, email, etc., so it lends itself to civilization. Nowadays, we all suffer from an excess of information – we received 5 times more information than 30 years ago! It is really interesting to have on hand a resource that favors content retention. Also,…
SaaS Sales Definition SaaS sales are the process of selling web-based software to clients. Salespeople focus on acquiring new customers and upselling or retaining current clients. It is supported, maintained, and engineered by an external company. The price usually high requires a longer sales cycle and more touchpoints from Sales and Marketing before the customer is ready to buy. Marketing nurtures each lead until they are “sales qualified.” Then, a salesperson follows up with the prospect to gauge the next steps. Just because a lead is sales qualified doesn’t mean they’re ready to buy — or ready for a demo.…
.Value Creation Definition There is talk of Value Creation as the ability of companies or societies to generate wealth or profit through their economic activity. In the area of strategic management, it is defined as the main objective of commercial companies and their reason for being. In the economic and especially business literature, the aim of a company has been from its origin the search for the maximum possible profit. The theory of the company has currently developed this idea and points out that it is the factor to take into account when designing a business plan and operating in…
Hub Definition Hub is the most basic connection device. It is a piece of hardware that allows you to concentrate on network traffic that comes from multiple computers and regenerate the signal. The hub is an entity that has a certain number of ports. Its sole purpose is to retrieve the binary data entering one port and send it to the other ports. In this case, a request address to a certain PC on the network will be sent to all PCs on the network. It greatly reduces bandwidth and causes listening problems on the network. As a repeater, the…
HTML Headers Definition HTML Headers used to define the page title. Headers define with, where n is a number between 1 and 6 that determines the order of the header. Headers play a critical role in the HTML structure. An HTML file is a combination of data that establishes the hierarchical structure of the website, where the header is the first step for all other commands. The HTML file contains only one “H1 header”; however, the others can use more than once. Each header begins with and must close with and the title content placed in the middle of the…
Internal SalesForce Definition In the Internal SalesForce, teams of employees market and sell your company’s products ultimately. Internal sales force frequently involve high contact sales and follow-up of the customer throughout the sales cycle. Some of the critical functions of an internal sales representative could be prequalifying the prospect. And also, conducting product demonstrations, discussing value propositions, and ensuring that customers are receiving proper care after a sale. To be modest, internal sales reps frequently use scoreboards and software that help them make more calls every day, as well as have smarter sales conversations. The Advantages and Disadvantages Advantages The…
Sales Force Definition The sales force is all the human and material resources that companies use to sell. When it comes to sales, it is common for entrepreneurs to motivate their teams to work for goals, so the sales force focuses on achieving them. In other words, It is a fundamental factor, since companies live off their profits and selling is vital to continue with the production of products or the provision of services. What is the role of the sales force in companies? Salesforce plays a leading role within any company since, without sales, companies do not survive. Let’s…
Remote Sales Definition Remote sales are the point at which you, the sales rep, and your possibility are never in a similar area during the entire sales process. It’s possible that a significant piece of your business procedure is remote sales and that you’re getting organized with the customer once or a couple of times all through the procedure. Remote sales make it progressively hard to interface on an individual level. For this guide, nevertheless, we’ll center around 100% remote sales. What are the favorable circumstances and challenges of remote sales? Correspondence between a salesman and a possibility is: 7%…