There was a time when all that a plumber of plumbing company needed was their skill and the willingness to make calls, distribute fliers and hope for the best. Times have really changed and these methods just won’t cut it anymore.
It’s the digital age so everything and everyone is going online. Any business that does not have an online presence is at risk of going extinct, and plumbing companies are not left out. You can learn about why digital marketing is important to today’s businesses here.
In this article we will be focusing on providing plumbing companies with three strategies that they can employ to boost their online marketing efforts. Let’s get started.
1. Prioritize Local SEO
Most plumbing companies operate within a given area so it makes sense for them to put a lot of effort into developing their local SEO. This will serve to focus their effort to deliver better results.
Just in case you’re wondering what we mean by local SEO, this is an SEO approach that focuses on targeting users within a given locality. So, a plumbing company located in North Carolina does not need to target the entire United States. This will be both expensive and wasteful.
By targeting potential customers in North Carolina alone, they can focus their efforts directly on their potential customers. This way, they will achieve more while spending less.
Some important tips for achieving an effective local SEO include:
- Claiming Your Google Business Profile – This is a low hanging fruit that you can quickly take. Claiming and optimizing this profile ensures that your business will show up in local search results and Google map.
- Listing on Online Directories – Similar to Google business, online directories offer businesses an opportunity to list their products and services so those searching for those products or services can easily reach out. Some examples of such directories include Yelp and Home Advisor.
- Localizing Your Keywords – Rather simply saying “Plumbing company”, use “Plumbing company in North Carolina” or any other location that you may be in. This type of keyword should be used across both your website and other listings.
- Using a Responsive Website – Your website should be able to load properly across devices. This will ensure that anyone who clicks your link can get all the information available on your website regardless of the device they are using.
- Requesting Reviews – Most customers check for reviews before deciding on whether or not to choose a company. Getting your customers to drop their reviews will give you an idea of how well you are doing, while also providing important feedback to would-be customers.
2. Social Media and Content Marketing
Social media has become a powerful tool for establishing brands, authority, ideas etc. Creating a solid social media presence can help your business in a number of ways. You can learn more about the benefits of social media to business here: https://nationalbusiness.org/.
You can go about it in a number of ways:
- Establishing Your Brand as an Authority – Using informative and helpful content, you can establish yourself as an authority on all things plumbing. The more people read and get help from your content, the easier it is for them to call on you when they need help. This is the concept of inbound marketing.
- Engaging with Your Audience – Leveraging on the traction that your content is gaining, engage your audience via quizzes, give aways, question and answer sessions and more. All of these solidify your authority on the subject while also creating a deep connection with your audience.
3. PPC Advertising
Pay-per-click advertising is your go-to tool for quick results. This is not an organic way of generating traffic but it gets the job done if done right. Since the organic routes that we’ve already discussed above will take some time to begin to yield dividends, you can use this paid advertising to get the ball rolling as you wait for the organic results to begin to come in.
To make the most of PPC advertising, you should:
- Focus on “Near Me” Searches – This basically means keeping the targeting local. Research and find high-intent keywords that you will target. An example will be “plumbers near me” or any similar keyword. Keeping your target local can significantly reduce your cost, making what you spend have more effect.
- Ensure Your Landing Pages are Optimized for Conversion – It is one thing to get visitors to your landing page but another thing to convert them to paying customers. The page(s) that your visitors land on from your PPC advert should have a high conversion rate or else you will be spending money without seeing any results.
- Monitor Your Ads Campaigns – Don’t just set the Ads up and forget them. You need to monitor them so you can make necessary adjustments on the go.
The three strategies we shared above are best used together to achieve the best outcomes.
Conclusion
Online marketing can be a difficult beast to tame if you do not understand its intricacies. As a plumber, you may be better off hiring a Plumber Marketing Firm to handle this important task for you. Aside from the fact that you may not understand all that needs to be done, even if you do, you may not have the time.
By hiring professionals to handle this task for you, you can focus on the core job of your company while also being assured that your online marketing campaign is in good hands. Give your business the visibility it needs today by staking a claim on your online space.