If you’re running a Shopify store, you’ll know that getting noticed online isn’t as easy as just launching your site. While having great products and a stylish store design is essential, driving traffic and securing sales largely depends on how well your site ranks on search engines like Google. This is where SEO (Search Engine Optimisation) comes into play. But how can you tell if your Shopify store truly needs an SEO overhaul? The truth is that many store owners don’t realise when their site is underperforming in terms of SEO. Let’s go through the signs that indicate your store could benefit from a professional SEO overhaul, helping you boost traffic, improve conversions, and ultimately grow your business.
Poor Search Engine Rankings
One of the clearest signs your Shopify store needs an SEO overhaul is poor rankings on search engines. If your store isn’t ranking on the first page of Google for key product keywords, it’s time to reassess your SEO strategy. Let’s face it—most shoppers never venture past the first page of search results. If your store is buried on page two (or worse, three and beyond), you’re missing out on valuable traffic.
Look at your product pages and identify if they rank for any important search terms. If you’re not ranking for terms that are directly related to what you sell, that’s a major red flag. An SEO overhaul will help identify the best keywords for your business and optimise your store’s content to climb those search rankings. If you need assistance with this, hire a Shopify SEO agency in UK.
Low Organic Traffic
Organic traffic—visitors who find your site via search engines—is one of the most valuable sources of traffic. If you’ve noticed a steady decline in organic traffic or if you’re receiving a lot of traffic from paid ads and not enough from search engines, your SEO might be off-track. The beauty of organic traffic is that it doesn’t require you to constantly pay for ads. But, without proper SEO optimisation, your Shopify store won’t show up in search results when potential customers are looking for your products.
An SEO overhaul can improve your store’s visibility, attract more visitors from organic search, and reduce your reliance on costly paid ads. A good SEO strategy will focus on creating high-quality content, improving your product pages, and building backlinks to ensure your store’s long-term success.
High Bounce Rate
A high bounce rate can be a sign that something’s wrong with your site, whether it’s slow loading times, confusing navigation, or irrelevant content. Bounce rate refers to the percentage of visitors who leave your site after viewing just one page, and ideally, you want this number to be as low as possible.
If your Shopify store has a high bounce rate, it might mean that visitors aren’t finding what they expect when they land on your site. Maybe your homepage isn’t engaging enough, or they couldn’t find the product they were looking for. SEO plays a key role here by ensuring your pages load quickly, your content is relevant, and your user experience is top-notch. A professional SEO service will identify these issues and help optimise your site to keep users engaged and encourage them to explore more.
Slow Page Load Speed
In today’s fast-paced world, site speed is everything. If your Shopify store is slow to load, not only will your customers be frustrated, but Google may also penalise your store in search rankings. Studies show that users are more likely to abandon a site if it takes more than three seconds to load, and this can directly impact your sales.
SEO experts can optimise your store’s performance by compressing images, minifying code, and using a content delivery network (CDN) to ensure faster load times. By improving page speed, you’ll provide a better user experience and have a better chance of ranking higher on Google.
Conclusion
So, how can you tell if your Shopify store needs an SEO overhaul? If any of the signs mentioned above sound familiar, it might be time to consider professional SEO services. An SEO audit can reveal areas for improvement, and an overhaul can lead to improved rankings, more organic traffic, better user experience, and higher sales. Don’t let your store fall behind—if you recognise any of these signs, it’s time to take action and give your Shopify store the SEO boost it deserves.